HEINEKEN Rewards

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Omschrijving

Opdrachtgever
HEINEKEN Nederland
Bureau
WeAreBrain / Triple
Wanneer?
2019

Heineken Rewards: a big data and AI-powered Marketing Automation solution from HEINEKEN Netherlands and is used by marketing and retail departments.

By using Rewards, Heineken is using sophisticated Optical Character and Image Recognition to redeem loyalty, cashback and refund campaign offers. Consumers can easily scan and upload receipts or images.

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