KLM conquers the hearts of WeChat users

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Omschrijving

Opdrachtgever
KLM
Bureau
Dept
Wanneer?
2019

It could have been a turbulent journey! However, by keeping true to KLM’s customer-first ethos and by utilising local expertise, KLM’s innovative social media-driven campaign ensured engagement turned to conversion, offering a full customer journey and making the airline one of the first to successfully break ground on WeChat.

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